Drove the development and execution of a new suite of collateral for Pentair Aurora HVAC & Water Supply pumps. Worked closely with Pentair product managers and an agency partner to develop new product images, brochures, sales flyers, videos, pull-up banners, and more that showcase why specifying engineers and building owners should choose Pentair Aurora pumps.

Demand Campaign

We personified our new pump as a superstar athlete to stand out in the field and scale content across various platforms. I developed the concept and drove the execution of multiple assets to support the launch, including sales materials, website content, and advertising content. Learn more at pentair.com/allstar.

Standard Launch Materials

Before the demand campaign launch, we published many materials supporting the product launch to help stand out in the market. I drove the development of more than 50 materials, ranging from technical documents, sales materials, videos, and interactive experiences on the website. See more at pentair.com/nextgen.