I’m Logan, a creative leader with 15 years of experience turning insight into impact. With a background in journalism, I’m wired to look beneath the surface—uncovering the details that make stories meaningful and relevant. That foundation led me into advertising and content marketing, where I’ve spent the last eight-plus years shaping expert-driven stories into audience-focused campaigns.
I’ve led content strategy and creative execution across industries, partnering with cross-functional teams to deliver scalable, high-performing work. Today, I focus on building clear narratives, efficient systems, and content experiences that support real business decisions—proving that strong storytelling and smart strategy work best together.