Nice to meet you!

I’m Logan, a creative leader with 15 years of experience turning complex ideas into stories people actually want to read, watch, and act on. I started my career in journalism, where curiosity was the job description. Digging beneath the surface, asking better questions, and finding the human thread that makes information stick has shaped how I approach my work today.

My journalist mindset carried me into advertising, higher education, and B2B content marketing. I’ve partnered closely with subject-matter experts, marketers, and product teams to translate deep expertise into clear, relatable narratives. Whether it’s a product launch, a campaign, or a content ecosystem, I focus on making the message feel intuitive, relevant, and purposeful for the audience.

Today, I lead content marketing across multiple brands, overseeing hundreds of assets each year and contributing to award-winning business results. I balance creative vision with strategic thinking and execution. I enjoy building scalable systems, improving experiences that remove barriers, and ensuring strong ideas move forward rather than getting stuck in the process. I believe the best content earns attention by being useful, human, and clear. That’s the standard I bring to every project.