Content Frameworks

Examples of creating scalable content frameworks for multiple formats that drive action.

Every Pump Tells A Story

My goal was to develop a framework based on the premise that when a building's pumps are operating correctly, no one should be aware of them. We developed this idea into a campaign with print ads, video, and other advertising, using storytelling to connect with our audience.

Print Ad

Video

Social Ad Example

Higher Education Admissions Campaign

Developed multiple materials around the framework of Concordia University, promoting itself as "Nebraska's University With Values". This was a way to set the university apart from other higher education options in the state and the region. We created multiple touchpoints for prospective students to recognize their values, and the university's values were aligned with theirs.

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