New Product Launch

Demand Campaign

We personified our new pump as a superstar athlete to stand out in the field and scale content across various platforms. I developed the concept and led the execution of multiple assets to support the launch, including sales materials, website content, and advertising.

Standard Launch Materials

Before launching the demand campaign, we published a range of materials to support the product launch and help it stand out in the market. I led the development of more than 50 materials, including technical documents, sales materials, videos, and interactive experiences for the website.

Scouting Report (Sales Sheet)

Pull-Up Banner (Cropped)

Print Ad Example

Highlight Reel Video

Event Promotion

Event Promotion (Year 1)

Introduced our hero as a Hall of Fame baseball player at our largest tradeshow to drive excitement and to stand out from competitors. The show was a hit, and one of the more successful shows in our business unit's history.

Event Promotion (Year 2)

In the second year of the event, we developed a theme around the Showdown in Chi-Town, where our hero was a boxing champion, set to battle a villainous clogging culprit. The second year's show was more successful than the previous one.

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