Overhauling Product Line Collateral

In 2025, we reintroduced our HVAC and water supply pumps, so we needed something that would stand out. When our agency partner showed us the first round of the new still image renders, they used this dark background to simulate the pumps being in the pump room – away from the beaten path. This stood out to us immediately, so we explored how to scale that look and feel across all our new materials, including brochures/sales flyers, pull-up banners, product animations, and anything else we produce. This darker look has made an impact and has grown into something we can rally around to set ourselves apart.